Our recipe for success is based upon three fundamental pillars

Finger Food Hits

As market leader, we set your cash register jingling and leave your guests licking their lips – with classic items and numerous trend products from all five continents.

Handheld Snacks

Enjoy the unique selection: the largest hamburger range on the market plus the tasty basic and toppings for wraps, pita & Co.

Center of the Plate

Benefit from an attractive range for the center of the plate: Minced meat specialities, meat convenience and one-pan dishes.

History of the Viennese Schnitzel

At its cradle stood the Byzantine Emperors at whose banqueting table particularly delicate pieces of meat were served with a coating of gold leaf. A gesture of pomp and ceremony which was quickly adopted by the bourgeoisie, just that the tender meat was not covered in expensive gold leaf but rather with a golden breadcrumb coating, invented by clever chefs in its place.

Golden-yellow

Even today, the "golden-yellow" color is one of the most important characteristics of the Viennese schnitzel which, in fact, only made its way to Vienna in the middle of the 19th century. Up to then, "cotoletto milanese" was a specialty from Milan where it is said to have been discovered by the legendary military commander Radetzky, who considered it a delicacy and imported it into his own homeland.

Interestingly, before the golden-yellow delicacy could establish itself in Vienna, it first became popular in the Austrian wine-growing regions where it graced the peasant wedding breakfast as "golden schnitzel". The term "Viennese schnitzel" made its first appearance in the cookery literature after 1900.
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